William Hill Sportsbook Review for 2024

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Overall Rating

Popular Sports

  • Football
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  • Tennis
  • Greyhounds
  • Cricket
  • American Football


  • Many years of great reputation
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William Hill UK Sportsbook Review 2019


Having been in operation since 1934, William Hill is one of the best known and trusted brands in UK betting and has headquarters based in both Leeds and London. The bookmaker calls itself the ‘home of betting’ and is at the forefront of online betting. Their online operation is run in conjunction with Playtech and is a member of the Gibraltar Betting and Gaming Association.

The below content is the personal opinion of the editors at BetonSports.

William Hill’s Sign-Up Offer

The William Hill Sign-Up bonus is available to all new UK players who sign-up for an online account and is very simple to redeem. Key details can be found below:

Bonus TypeFree Bets upon Initial Deposit
Bonus Amount£30
Minimum Deposit:£10
How to claim itRegister for an account here, upon completion, click on make a deposit and fund your account with at least £10. William Hill will add 3 x £10 bets to your account.
Bonus & PromotionsOther Bonuses include:

#Your Odds,

4 Means More,

High 5 (Winter) 2 Clear (Summer),

Bet Boost

Promo CodeC30
ConditionsFree Bets must be used within 30 days of registering
T&CsNew William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

William Hill Full Review

The William Hill website is one of the leading online sportsbooks and is always improving its operation in order to make it more user-friendly for its customers. Every sport is clearly listed along the top of the site and it is simple to navigate between sections. The App is slick, speedy and it only takes seconds to play bets across a variety of sports.

The website stands out for the sheer variety of markets it offers and it always has key races and sporting events priced up days/weeks/months in advance. It also offers services such as Racing Radio (all UK race meetings covered), In-Play Radio (Excellent coverage of ongoing sporting events) and Betting TV (free to air UK greyhounds and US Racing action) which are exclusive to William Will.

William Hill License and Regulations

William Hill is operated by WHG International who are a limited company based in Gibraltar. They operate under the name William Hill PLC Group and have headquarters in both Leeds and London.

Founded: 1934.

Employees: 16,000 (excluding freelancers).

William Hill Is licensed by the UK Gambling Commission (License number 000-039225 R-319373-001) and is licensed by the Gibraltar government. It is regulated by the Gibraltar Gambling Commissioner for all customers outside of the UK.

Other Bonuses and Promotions at William Hill

Throughout the National Hunt season (Oct-May), High Five offers customers a 15% bonus on top of their winnings if their selection wins by five lengths or greater. During the flat season, two clear offers the same great incentive for any selection which wins by two clear lengths. The promotion applies to any race with six or more runners on a selected card (and all ITV races).

There are also a number of daily of enhanced odds available on live televised sporting events throughout the week. These boost popular selections and will constantly update once the match gets underway.

William Hill Special Features


#YourOdds is one of the newest promotions available with William Hill and this allows customers to devise their own bets on a number of top sporting events. It is available on the Premier League, La Liga, FA Cup, Premier League Darts, NBA, NFL and a number of International Cricket matches amongst others. There is a full list of upcoming #YourOdds events available on the website.

Punters can contact the William Hill traders on Twitter (@WilliamHill) and must outline their proposed wager. (For example – Both Teams to Score, Over 4 Corners and Luis Suarez to be booked). It is absolutely essential that the message ends with #YourOdds. This allows the trading department to see the message.

The odds compilers will price this selection up and all customers will get the opportunity to place a bet on their own suggestion. Many of these will be priced up on the William Hill site and can be found on the individual match page under the heading #YourOdds.

It is a great way of combining different markets or exploring alternative bets which aren’t ordinarily available on the sportsbook. Odds can range from 3/10 through to 900/1 depending on the complexity.

William Hill Plus Card

The William Hill Plus Card is linked to your online account and can also be used in any of the companies UK shops. It allows instant access to winnings and is an extremely convenient way of betting. It allows punters to cash in their bets 24/7 and offers complete control over their accounts.

A free online betting account can be created here and it is simple to link up to a William Hill Plus Card. Online funds can be withdrawn in shops whilst shop winnings can be cashed out from a mobile device. It gives you complete control over your funds even if you choose to place bets across a number of platforms.

It also allows punters to receive live in-play stats and scores straight to their mobile so keeping track of bets is straightforward. There are a number of bonuses currently available including 2 x £10 free bets when William Hill Plus customers place a £10 bet online so it’s worth signing up.

There are no extra fees involved and it’s completely free to open an account and sign up for a William Hill Plus Card.

Acca Five Insurance

Acca Five Insurance is available on a daily basis and covers all sports on the console. Multiples must comprise of exactly five selections and refunds will be offered to those who miss out by just a single leg. Whether you’re betting at Ascot, enjoying the French Open tennis or wagering on the Premier League action, you can combine all of these selections with William Hill and your stake will be returned if you narrowly miss out.

William Hill Betting TV

William Hill’s Betting TV is one of the most innovative services available in UK bookmaking. It offers coverage from 8am – 2am including free-to-air UK Bags Greyhounds (from 11am), Indian Racing, US Racing (including Santa Anita and Del Mar) and RGTV dogs each and every day. Expert presenters will guide you through the day’s action and offer comprehensive build-up to each and every contest. It is available at wh.cm/tv and is completely free to watch. Significant contests such as the Preakness Stakes, Breeders Cup and the Greyhound Derby are all shown on the service. It is an excellent way of keeping up to date with all the latest betting event.

Radio and Podcasts

William Hill offers a number of podcasts each week with experts previewing significant sporting events and giving their best bets for the contest. The Punt provides analysis of Premier League, FA Cup and International fixtures as well as NAP selections from the Championship, League One and Europe. There is a golf podcast which looks at the upcoming events and Steve Bunce and Gareth A Davies talk through the latest boxing and UFC events each weekend.

The Daily Racing Podcast dissects the latest news from the equine world and also preview the four best races for the following day’s action. All of these can be enjoyed on the William Hill website or downloaded onto smartphones and tablets.

In-Play Radio is on air from 6:30pm each and every weekday and offers ten hours of analysis and insight at the weekend beginning at midday. Expert pundits offer in-play suggestions and look ahead to upcoming matches whilst answering betting queries from the many listeners who tune in on a daily basis. Racing Radio covers every single UK meeting and with numerous experts in the studio guiding you through the days racecards, it’s a must listen for any fan of the sport.

Sports Betting at William Hill

There are a number of sports covered by William Hill and they are all listed across the top of the website. They are easy to locate and they are constantly updating the odds in each section. Outside of sport, they also cater for political bettors and those who wish to have a flutter on TV shows such as I’m a Celebrity, X-Factor and Strictly Come Dancing.

William Hill Sports Types

Football Betting – Football is a huge part of the William Hill brand and there are a huge amount of matches available on a daily basis. There are over 250 markets available for Premier League and Champions League games whilst a similar amount can be found for Championship, League One and League Two matches taking place each week. There are enhanced odds available on all televised games and constantly updating odds make William Hill one of the best places for football fans to place their pre-match and mid-match wagers. Every league is covered at William Hill ranging from the Championship through to the Peruvian second tier. There are also a great range of ante-post and outright bets on all of the major leagues around Europe.


Horse Racing – Horse Racing punters return to William Hill time and time again with markets on all UK meetings plus ante-posts markets for the Cheltenham FestivalGrand National and US Triple Crown events. They have an incredible amount of horse racing markets on a daily basis. All UK meetings are priced up with many early price contests available from 6pm the previous evening. They also offer all US meetings, South African, Australian, Indian and French meetings on their site, there is something for everyone! William Hill also excel when it comes to ante-post betting and have markets for the Cheltenham Festival, Royal Ascot and the Kentucky Derby priced up almost all year round.


Tennis Betting – Whether you’re betting on Grand Slams, ATP 100 events or the ITF Tour, William Hill offer a comprehensive list of tennis matches on a daily basis. They also have bet bundles for the major tournaments which offer enhancements on popular players all to triumph in their respective games. The in-play tennis page also has a new graphic which updates all of the key information including player break percentages. Davis and Fed Cup matches are also popular.


 Greyhounds Betting – All UK bags and RPGTV races are available on the William Hill website and will be priced up around 10 minutes before the event is set to get underway. There are also ante-post markets for events such as the Greyhound Derby. Greyhound racing remains extremely popular in the UK and fans of the dogs can enjoy all of the action on Betting TV on a daily basis. Australian Greyhound racing is also available for early risers. There are ante-post markets available for the Greyhound Derby and Golden Jacket.


 Cricket Betting – Cricket is extremely popular throughout the year and William Hill has markets on all one-day International events as well as T20 clashes. Domestic cricket fans can enjoy all of the County leagues with ante-post markets available for each level.


Other Sports – Boxing and UFC remain popular and William Hill has these covered on their sportsbook. American Sports are growing in interest and the sportsbook offers comprehensive markets on the NHL, NFL and NBA with matches priced up on a daily basis. Other options include eSports, Snooker, Darts and Sailing.

These are just a few of the options available. Any sports fan with a specialist interest should be able to find a market which suits their needs at William Hill.

Bonus Promotions and Free Bets with William Hill

#YourOdds – Allowing customers to control their own bets, this is a great incentive which is available on an increasing number of sporting events including Premier League, IPL and Wimbledon. William Hill customers can contact the traders on social media (@williamhill) and request their own bet. They will receive their own unique odds and will be able to place a bet prior to the event getting underway. Many example are available on the website.

High 5/ 2 Clear – Racing bettors can enjoy a 15% free bonus on top of their winning if they are able to select a winner who is at least five lengths clear of the remainder of the field (during the National Hunt season). This is available on any race with six or more runners at a selected meeting on a daily basis. 2 Clear takes over during the summer months and applies to any flat race from the chosen meeting in which the runner wins by at least two lengths.

Acca Five Insurance – Here at BetonSports, we know how frustrating it can be to miss out by a single selection! Luckily punters at William Hill will get their money back of one of their legs lets them down. Accumulators must consist of five selections and it also now applies to mixed sports multiples.

Bet Boost – This is available on the William Hill App and allow users to choose which of their odds they’d like to enhance. This is available on any sports and customers will be allowed just a single bet boost per day.

Types of Wagering with William Hill


Singles are the most popular way of playing at William Hill and these are also the most simple. This is predicting ‘Team A to win’ or backing a particular horse to win the race.


William Hill is an excellent place for multiple players to search for big returns. Doubles allow two selections to be combined (they don’t have to be in the same sport) whilst trebles add a third team into the mix. All selections MUST win in order for returns to be secured.


Accumulators tend to feature four or more selections and whilst they are very difficult to successfully land, they can be hugely rewarding. It is extremely easy to add selection into a betting slip on the William Hill website and once again, ALL selection must win.


There are straight and reverse forecasts available and these are extremely popular with horse racing bettors. This involved predicting the first two horses to pass the post, with the straight forecast requiring the selections to finish in the predicted order whilst a reverse forecast offers more flexibility meaning they are able to finish in ANY order.


Same as forecasts but with three selections.

William Hill also accept permutation bets including Yankees, Canadian and Lucky 15s/31s/63s.

How to Open an Account with William Hill

Step 1: Visit the William Hill website and click Join Now which is located on the top right hand side.

Step 2: Fill in the relevant details including name and address and add a security question. New players will also be able to select their preferred currency and deposit method from this menu

Step 3: Once you have submitted these details, William Hill will ask you to make an initial deposit and it is advised to add at least £10 to your account in order to qualify for the welcome bonus.

Step 4: You will get a confirmation email.

In-Play Betting and In-Play Schedule

William Hill is one of the best UK sports betting sites when it comes to live betting. They have an incredibly diverse range of sports which covers everything from Premier League to eSports. There are regular KHL hockey games, ITF tennis matches, Volleyball and Snooker matches available to bet on with a number of different markets being created throughout the event.

There is an in-play schedule available on the website which will point players in the direction of upcoming events from across the sporting calendar. Whether you’re wanting to bet on Scottish League Two or the German DEL, you’ll find it all with William Hill.

There are also a number of enhanced in-play offers available on popular events such as the Premier League Darts and the Ashes.

Live Streaming with William Hill

There are a number of streaming opportunities through the William Hill website with the aforementioned Greyhound coverage with free-to-air US racing also shown through Betting TV and the Betting TV app.

A number of football matches are shown through WHTV including action from the Bundesliga II, Russian Premier League as well as MLS and the Argentinian top flight. Most ATP and WTA tennis matches are also streamed through the website alongside key basketball clashes.

The live streaming page can be found just below the list of sports and any William Hill account which has placed a bet in the last 24 hours is eligible to follow the action.

Pros & Cons

  • Great range of betting markets and sports available on the website.
  • Unique services such as Betting TV, In-Play Radio, Racing Radio and a range of podcasts.
  • Good range of promotions.
  • Live streaming services offers the chance to enjoy the action from a variety of games/matches.
  • Fast in-play betting page with constantly updating odds.
  • Quick navigation on both the website and the app.
  • There is very little to dislike about William Hill. If we were being picky, we’d like a couple more podcasts (the recently axed Football League Podcast was always a good listen) specialising in lesser-known events with a greater range of experts.

Mobile Site & Apps

The William Hill betting app is one of the best on the market and it is quick and easy to download. It is compatible with most major devices and new players will still be eligible for the £30 of free bets if they sign-up through the app.

Bet Boost is available to all mobile players and allows one boosted selection per day, this is a great way of obtaining a much better price and securing potentially impressive returns. The William Hill app allows users to have everything at their fingertips and it takes just a matter of seconds to place a bet on the move.

Availability:iOS, Android, Windows Phone, Blackberry
Live Streaming:Yes
Live Betting: Yes
More Features: Live Betting, Access to Betting TV, Radio Stations and Podcasts, Quick Navigation, Bet Boost
Bonus: Get £30 in Free Bets when you deposit £10

William Hill Login Page

Logging into the William Hill website is a simple process to complete. If you need to sign-up for an account, just click the “Join Now” button in the top right hand corner of the site to register.

You will be asked to enter a few personal details on the William Hill login page and you can get free bets after placing your first wager on the site.

When you have completed registration, click the “Log In” button which will bring up a new box in the middle of your screen. Simply enter your username and password and you will be taken to the main betting area.

Try to avoid making a mistake during the login process as this can result in you being locked out of your account.

If you forget your details, click the “Forgot Details” link to reset your account. You will be asked to enter either your username or password. Click the yellow “Send Password Reset Link” button to receive an email containing details of how to access your account.

Follow the link provided to be taken to a secure web page that will allow you to reset your account details. When you have successfully navigated this process you will be able to access the site with your William Hill login details.

If you are unable to access your account, click the “Contact Us” link at the bottom of the homepage. This offers a range of ways to contact William Hill including their 24/7 Customer Service Team.

Banking Options at William Hill

There is a long and varied list of banking options with William Hill as they aim to cater for the needs of every bettor.

Methods include Credit/Debit Cards, Paypal, Neteller, Maestro, Skrill, Paysafecard and the aforementioned William Hill Plus Card.

Banking OptionDepositWithdrawal

Deposit Method

TypeAvailable on mobileMinimum MaximumFeeProcess TimeMinimum MaximumFeeProcess time
Visa, Maestro, MastercardCredit CardsYesMinimum: £10
Maximum: £5,000
N/AInstantMinimum: £10
No Maximum
N/A3-5 days
Paypal, Neteller, SkrillE-WalletsYesMinimum: £10
Maximum: £5,000
N/AInstantMinimum: £10
Maximum: £10,000
N/A1-2 days
Bank Transfer, Giro Pay, Safety PayFast Bank TransferYesMinimum: £10
Maximum: £100
N/AInstantMinimum: £50
Maximum: £10,000
N/A5-10 days
Paysafe CardCash or VoucherYesMinimum: £10
Maximum: £500
N/AInstantMinimum: £10
Maximum: £500
BitconCrypto CurrencyYesMinimum: £10
Maximum: £500
N/AUp to 30 minutesMinimum: £10
Maximum: £500
N/AUp to 24 hours

How to Make a Deposit: Step by Step Guide

Before you can claim your £30 in free bets or place your first wager with William Hill, you’ll need to fund your account. There are a number of ways of depositing and if you follow our step-by-step guide, you can get started in a matter of moments.

Step 1: Log into your account using the ‘login’ button on the top right hand side of the William Hill home page.

Step 2: Click the balance amount (which will be £0.00 if you’ve just signed up) on the top right hand side of the page. ‘Make a Deposit’ button will also take you to the same page.

Step 3: This page will ask for the amount you’d like to deposit, your chosen method and your password. Once you have filled in the relevant boxes, click the green deposit button to complete the transaction.

How to make a withdrawal: Step by Step Guide

You’ve won your first bet with William Hill and now you’d like to withdraw the cash. Here’s how collect your winnings.

Step 1: Log into your account using the ‘login’ button on the top right hand side of the home page.

Step 2: Click on ‘My Account’ which is listed along the top of the page and a number of options will appear. Click on ‘Withdraw’.

Step 3: A new menu will appear. Fill in the box to declare how much money you’d like to withdraw. Once you’ve completed this, add your preferred method and click ‘Continue’.

Step 4: Your request has now been submitted and you will receive an email to confirm the withdrawal.

William Hill Casino

In addition to providing a comprehensive sports betting service, William Hill also offers players one of the best casino sites around.

This includes all your casino favourites such as roulette, baccarat, blackjack and poker, as well as live dealer versions of the same games. With a wide range of high tech slots, attractive bonus offers and a variety of customer service options, William Hill Casino is an excellent choice for players of all levels.

Casino Games

William Hill Casino offers hundreds of games on its site, ensuring players are well-catered for. These are split into five main categories: slots, table games, card games, jackpot, live dealer.

The site features many of the top gaming software companies in the industry, including Playtech, Ash Gaming, Cryptologic, NetEnt, Evolution and WagerWorks.

Superheroes are featured heavily in the slots section, with action-packed games starring Batman and Superman high on the list of the most popular on the site. Frankie Dettori’s Magic Seven and Jackpot Darts are great games for UK sports followers, whilst The Love Boat-themed slot will appeal to fans of 1970s television.

Roulette players are spoilt for choice in the table section, with around half of the casino games featuring the famous spinning wheel. Rubik’s Riches and Bonus Bowling were amongst our favourites away from roulette, but with over 40 games to pick from players have plenty of choice.

The card games section features numerous different versions of blackjack, poker and baccarat, with the wide variety ensuring William Hill caters for all types of casino players. With huge progressive jackpots, exciting live casino play and new games regularly added, this is a site well worth joining.

Casino Bonuses

William Hill offers a great selection of sign-up bonuses including:

  • Free Spins
  • Percentage Deposit Bonus
  • Daily Wagering Bonus

The site also rewards its most loyal players with a wealth of special services through the invitation-only VIP Club.

With exclusive promotions and personal attention, VIP Club members benefit from a vast range of services that include:

  • Personal account managers
  • Bonuses and special prizes
  • Higher betting privileges
  • Faster withdrawals
  • Special events exclusively for VIPs
  • Higher comp points conversion rate

William Hill also provides regular users of the site with ongoing promotions including cash back offers, monthly deposit bonuses, a payment method deposit bonus and a refer a friend scheme.

License & Regulations

The casino holds a valid UK Gambling Commission License and is also is licensed by the Gibraltar Government. The website is available in more than 20 languages, as it has customers from over 175 countries.

All you need to know

William Hill provides players with a wide variety of banking options including Visa, Mastercard, PayPal, Skrill and Neteller. The minimum deposit by credit/debit cards is £5 and £10 by eWallet. The majority of deposits are credited instantly, whilst withdrawals generally take 3-5 working days to reach your account.

The site has been optimised for use on mobile devices and if players have already downloaded the William Hill app there’s no need to get another one as the casino is accessible from there.

With its huge collection of games, state-of-the-art software and attractive bonuses, the William Hill online casino has something to appeal to everyone. The live dealer games are amongst the best in the industry, whilst the sizeable jackpots across the site give lucky players the chance to win big on a regular basis.

A vast range of safe banking options, fast processing times and the security that comes with dealing with a reputable operator, means William Hill Casino is a site we recommend players should sign-up for.

William Hill Profile & Customer Support

Company:William Hill PLC (WHG International)
License and Regulation:UK Gambling Commission / Gibraltar Government
Contact Information:0800 085 6296
[email protected]
Features:Betting TV

Plus Card

Acca Insurance

In-Play Radio

Racing Radio

William Hill take customers satisfaction extremely seriously and they have a number of contact methods which allow bettors to help settle any queries or have their questions answered.

Twitter – @WilliamHill

Email – [email protected]

Phone Line – (Free) 0800 085 6296

Physical Address – Greenside House, 50 Station Road, Wood Green, London, N22 7TP.

Live Chat is Available on the Website.


William Hill have a hugely impressive sportsbook and mobile app and any sports fan can benefit from having an account with this top operator. They have unique services such as Betting TV, Racing Radio and In-Play Radio and with the addition of offers such as #YourOdds, they make it simple and enjoyable to place a bet. They are the leaders of innovation when it comes to launching new services and initiatives and there is set to be plenty more to come.

They also boast a terrific online casino with a huge range of slots and table games. The William Hill Vegas site also offer daily must-drop jackpots with life-changing sums of money available on 365 days a year. There are a number of casino bonuses and promotions and it’s quick and easy to withdraw any winnings.

The website is ridiculously easy to navigate around and the extensive list of sports is impressive. Whether it’s betting on the Champions League or the 2:14 at Kinsley, William Hill has it all and it couldn’t be easier to place a wager via desktop or mobile. They lead the way when it comes to online UK bookmakers and have a great reputation. if you haven’t already signed up for an account, joining it strong advised.